New: The Gold Chain Styles That Sell in Every Store

Certain gold chain styles have stood the test of time in jewellery retail. This post breaks down which ones consistently sell—and why. Gold Square helps you choose the best-selling lengths and styles based on your target market and margin goals.

Curb Chains A timeless bestseller for both men and women, curb chains are flat, comfortable, and easy to layer. Keep these in medium weights and lengths like 18"–22".

Rope Chains Known for their sparkle and texture, rope chains are customer favourites for gifting. They work well in 10K for an accessible price point.

Figaro Chains Stylish yet classic, figaro chains are versatile across genders. Offer these in 2–3 popular lengths and both plain and diamond-cut versions.

Mariner Chains Chunky, nautical-inspired, and great for statement looks—especially in 10K gold. They stand out in seasonal displays or Father’s Day assortments.

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